The climate is warming, and it’s our fault.

The recent report by the UN’s Intergovernmental Panel on Climate Change declares that hundreds of millions of lives are at stake if the world warms more than 1.5 degrees Celsius, which, if current trends continue, could happen as soon as 2040. Staggering human suffering and an irreversible loss of biodiversity are near certainties without bold and swift action by all.

We created the climate crisis we now face. A vast majority of the greenhouse gases warming our planet were emitted through human consumption (and production) of energy, materials, natural resources, food, services, and stuff. We’ve created a problem that is global, and complex, and oftentimes feels insurmountable.

We demand that our governments address climate change, and should continue to do so. But the bold, systemic action needed to halt global warming does not require policy. The power to fight climate change rests in the hands of the very people and companies who contribute to it. We can do something right now, and we must do something right now.

Bold and systemic action is possible, right now.

To stop global warming, we must decrease the amount of greenhouse gases in our atmosphere.

If our choices as consumers drive the creation of creation of greenhouse gases, they can also drive the reduction. By giving consumers a choice to purchase products and services that have net zero greenhouse gas emissions, we put the power to fight climate change into the hands of brands and consumers. By creating a world where consumers demand carbon neutrality from the brands they support, we can cool our planet.

Furthermore, it should be consumers and brands who lead the charge. We tend to blame the extraction, manufacturing, agriculture, and transportation industries for our growing levels of greenhouse gases. But these industries are supplying a demand created by consumers and profited from by brands. If a profitable brand isn’t carbon neutral, they’re literally profiting (in part) from pollution.

Fortunately, carbon neutrality is not just attainable on a grand scale, it’s the most pragmatic, affordable, and immediate solution to global warming that exists.

It’s cheaper and easier than you think.

Carbon neutrality is remarkably affordable.

Brands of all sizes and industries can achieve carbon neutrality at a cost that amounts to a fraction of a percent of their total revenue. How? By reducing carbon emissions where they can, and offsetting the rest. On average, for every $8000 in sales, it costs a company just $3 to offset the resulting carbon emissions. To offset the carbon emissions of a single backpack costs just 30 cents.

Becoming carbon neutral is easy, yet few companies pay to offset the entirety of their carbon emissions, and few consumers ask this of the brands they patronize. Why? Because it’s pragmatic and un-flashy. Because it’s a complex, abstract topic that’s been poorly marketed outside of the scientific and environmental communities. Because it’s easier for companies to question offset methodologies than pony up the resources to offset. Climate Neutral changes that.

By becoming Climate Neutral, or by shopping Climate Neutral, you become part of that change, and part of the solution.